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Omnishoppers - people who buy products both online and offline - are increasingly becoming an important consumer segment in Canada, with a significant impact on in-store and online purchases. A better understanding of this segment can help you stay ahead of the curve in building your strategies, to cater to this segment.

Talk to NielsenIQ to get a deeper understanding of the Canadian omnishopper.

If you would like to learn more about how NielsenIQ can help you with your omnishopper insights, please submit your details below.